LEVEL UP WITH STEPHEN CURRY
Level Up is a docuseries, made for Snapchat, where Steph Curry, NBA Superstar, mentors and empowers up-and-coming athletes to raise their game, both on and off the court, in ways they never thought possible.
NETWORK
AGENCY
Snapchat
Portal A
DIRECTOR
Evan Leong
The Mission
Snapchat and Portal A challenged us to film a show shot exclusively for Snapchat, while keeping Steph a secret from all the athletes.
Execution
Taking place across the country, we sent a small doc crew to each athlete's hometown. No one knew who the mentor would be. After getting to know them on their turf, we brought everyone to San Francisco, where they got one on one time with Steph Curry.
Results
Level Up premiered with a giant billboard in downtown Los Angeles. The series was a hit for Snap Originals.
