DEPART FROM THE ORDINARY | JSX
Commercial air travel is a hassle and JSX provides a better way to travel, at an accessible price.
CLIENT
AGENCY
JSX
Gigasavvy
DIRECTOR
Alex Meader
The Mission
JSX and Gigasavvy needed a campaign to showcase how easy it is to travel on JSX. It's more than a flight, it's a departure from the ordinary.
Execution
To execute this mission, we filmed at JSX's Burbank, CA hanger. With slice of life characters, we showcased different kinds of travellers and why JSX made their lives better. In addition to the hero spot, we shot social videos centered around each character and photography to convert into social media ads, billboards, bus wraps, and more.
Results
This campaign netted three Bronze Addy Awards (Best Consumer Campaign, Best Single Video Spot, and Best Single Card) and accomplished JSX's goal of showcasing their premium service.
