3 WAYS TO WATCH | PARAMOUNT / CBS

The Superbowl is on CBS in 2024, but there is more than one way to watch.

CLIENT

DIRECTOR

Paramount

Oren Kaplin

The Mission

The Superbowl can be watched live not only on CBS, but Nickelodeon and Paramount+ as well. The goal is to get that message out.

Execution

With a quick turnaround and one day shoot, the production team had a lot to do in a small amount of time. The shoot day was organized around one thing: sliming our cast. The sliming was shot last in a set built in the garage. 

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Results

Three Ways to Watch aired during Sunday night's presentation of the Grammy Awards on CBS and was written about in Adweek. 

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