CHOOSE TO CHEW | HI-CHEW
Originating in Japan, Hi-Chew is a flavorful, fruity, chewy candy with a cult following. The candy is gaining popularity by general consumers, and this campaigns takes it to the next level.
CLIENT
AGENCY
Hi-Chew
Gigasavvy
DIRECTOR
Andras
The Mission
Hi-Chew and Gigasavvy tasked us with executing a campaign that would appeal to a younger demographic, expand awareness nationally, and begin a brand transformation that creates long-term emotional connections with Hi-Chew's audience.
Execution
To execute the mission, we shot both motion and stills on our shoot day, making sure every frame was filled with color and fun. The post production team then took that footage and brought it to life and turned the stills into billboards and HTML5 ads. A custom produced song brings everything together and reinforces the tagline of "Chew Hi-Chew."
Results
Both Hi-Chew and Gigasavvy loved the results of the finished spots. The 3D and post production teams worked their magic to bring Hi-Chew's flavors to life, resulting in an all encompassing campaign that existing and new fans connect with.
Choose to Chew won Gold at the 2024 Orange County Ad Awards.
